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Your Brand ≠ Your Logo
Your logo isn’t your brand. Your font isn’t your brand. Your brand is how people feel when they think about you. Do you make them feel...

Dale Mbetshu
Apr 141 min read


Trust > Tactics
You don’t need fancy funnels. You need trust . People buy from brands they believe in. Brands that feel real. Human. Confident. Build...

Dale Mbetshu
Apr 141 min read


No One Reads, Everyone Scans
Think your website visitors are reading every word? They’re not. They're scanning. Looking for the next dopamine hit. Looking for a...

Dale Mbetshu
Apr 141 min read


Clients Aren’t Psychic
Most business owners think people just know what they do. Bad news: they don’t. They’re busy. They’re scrolling. They’ve got 47 tabs...

Dale Mbetshu
Apr 141 min read
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